As a business owner I was looking purely at the "work" side of the business, NOT the financial side. Were the jobs getting done, did the workmen have everything the need, were the customers happy, etc., etc.
After a chat with you I realised that, whilst this aspect was obviously important, I also had to know my figures inside out. After all, why work so very hard for such little reward? I actually needed to be far more into the number crunching, which is not something I find easy.
However, I now know this is ESSENTIAL to the success of my business, and NOT simply something I have to do every now and then.
I look forward to receiving more coaching from you in the near future, and I now feel very positive about the long term stability and growth of my company.