Winning Strategies

Dorset based 1-day Training Course

Basepoint-Meeting room

How to better promote your business

Who is this course designed for?

Are you searching for a better way to promote your business?
Is your head spinning with the pro’s and con’s?
Then come and find a systematic way to achieve your goals.

Price: £225 + VAT

Contact Us:

01202 788277

Next Date: TBA

Click here to book

About your Trainer: Diana

What is in the Course?

Using Strategic tools

  • SWOT analysis
  • Gap analysis
  • PESTLE, etc

Forming your strategy

  • Identifying where you are now
  • Deciding what you want to achieve
  • Working out how you are going to get there

Strategic planning

  • What’s your vision?
  • Spotting opportunities for growth, or diversification
  • Sorting out which of the four general strategies you should use
  • Issues to consider
  • Risks to manage
  • Structuring the process
  • The strategic plan
  • Business mapping
  • Implementation
  • Components for Change
  • Communicating the change

What are the Course Outcomes?

All businesses need a strategy to succeed. A business strategy is different from a business plan. It is longer, looks further ahead and is more `visionary’.

It’s easy to lose sight of the larger context when you’re busy running a business, particularly a small– to medium sized firm. But spending time on strategy will help you:

  • know where your business is heading and how to position it to get there
  • understand the challenges and opportunities your business faces and the best ways to address them
  • improve the overall performance of your business.

Using a business simulation to help you identify the key stages of strategic planning, you will quickly see how to relate what you will learn to your own business case.