Winning Strategies

Who is this course designed for?

Are you searching for a better way to promote your business?
Is your head spinning with the pro’s and con’s?
Then come and find a systematic way to achieve your goals.

Next Date: TBA

About your Trainer: Diana

What is in the Course?

Using Strategic tools

• SWOT analysis
• Gap analysis
• PESTLE, etc

Forming your strategy

• Identifying where you are now
• Deciding what you want to achieve
• Working out how you are going to get there

Strategic planning

• What’s your vision?
• Spotting opportunities for growth, or diversification
• Sorting out which of the four general strategies you should use
• Issues to consider
• Risks to manage
• Structuring the process
• The strategic plan
• Business mapping
• Implementation
• Components for Change
• Communicating the change

What are the Course Outcomes?

All businesses need a strategy to succeed. A business strategy is different from a business plan. It is longer, looks further ahead and is more `visionary’.

It’s easy to lose sight of the larger context when you’re busy running a business, particularly a small– to medium sized firm. But spending time on strategy will help you:

• know where your business is heading and how to position it to get there
• understand the challenges and opportunities your business faces and the best ways to address them
• improve the overall performance of your business.

Using a business simulation to help you identify the key stages of strategic planning, you will quickly see how to relate what you will learn to your own business case.

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